Oct 1 2008 'Another Way to Die': This Bond Music Video
I hadn't even considered people might want to listen to Jack White and Alicia Keys' new Bond theme as a recreational activity outside of the film, but presumably that's the pitch with this music video for their song, Another Way to Die. Surprisingly, I didn't mind it this time, or at least not until it went on for an additional two minutes after I wanted it to stop. But I do like how Jack White is getting one of those weird mom hairstyles that aging former-hair band members always get. It says "I'm a rocker, but I'm also chic. And a mom."
Video past the cut.
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Sep 18 2008 New Bond Theme Sounds a Lot Like a Coke Commercial
It's normal for me to wake up with yet another reason to die, but today, thanks to IWS reader SunKing, I was surprised to awaken to Another Way To Die--the new Jack White/Alicia Keys Bond theme, that is! It's the kind of grating song that assures you it's fine if you show up to the theater a few minutes late. Don't get me wrong; it's far better than Chris Cornell's Casino Royale theme, but since it isn't 1994, that isn't that huge of an accomplishment.
Sep 16 2008 Hear the New Bond Theme; Drink Refreshing Coke Zero
It's perhaps James Bond's most quotable line: the spy's famous request for his favorite drink. No, not when he orders a martini shaken, not stirred. I mean all the times he says, "Coke. Sugar free. But not Diet Coke. That newer one." So it only makes sense that we'd hear our first taste of Jack White's new Bond theme in a Coke Zero commercial, right? White apparently doesn't think so. From BBC News:
He reportedly says in a statement he is "disappointed" the song is being heard for the first time on an advert.He wrote the song for the film, "not for Coca Cola", the statement adds.
"Any other use of the song is based on decisions made by others, not by Jack White," NME.com quoted the statement as saying.
Yeah, Jack White. God knows you would never sell out for Coke. Oh, wait.
Anyway, hear an instrumental version of the new theme below the cut, and do your best to resist the urge to buy a calorie-free carbonated drink marketed towards young males resistant to purchase items labeled as "diet," even though purchasing said beverage might make YOU exactly like James Bond.
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