Apr 15 2009 Chris Cunningham Made a New, Surprisingly Non-Nauseating Commercial

When I hear Chris Cunningham had made a new video, based on his previous work, I naturally assume mutants and sexual robots are involved to some extent. So when I heard Chris Cunningham directed a new commercial for Gucci perfume (remember when David Lynch did that?), I was counting on seeing some kind of grotesquely deformed freak being spritzed with perfume until its pained, vocoder screams finally silenced, and then a robot would have sex with it. Turns out I was mostly wrong.

Here it is. I knew there would be some kind of mutating. He can't resist.

Oct 1 2007 David Lynch Sells Out, Peddles Gucci

I know David Lynch has done some commercial work in the past, and that it's not uncommon for modern directors to pawn products, but seeing this commercial by the Eraserhead director for Gucci by Gucci was still a real disappointment. This minute of models doing what must be the waifish equivalent of dancing (swaying gently with passing breezes) to the tune of "Heart of Glass," all I could think was, "Oh god, was there a time when David Lynch would dance to Blondie?" I never wanted to know that. That and I never like seeing something from David Lynch that makes sense on the initial viewing.