Speaking at Comic Con earlier this year, director Guillermo del Toro expressed some reservations about converting his Pacific Rim to 3D, noting that the film's large-scale, awesome-sounding battles between huge mechs and aliens might not play well in the format. Warner Bros., meanwhile, is really hoping no one remembers that statement by next summer, because they're going to go ahead and convert Pacific Rim to 3D anyway.
Variety claims the studio "has strong-armed Guillermo del Toro" into making his upcoming sci-fi action film--which stars Idris Elba, Charlie Hunnam, Charlie Day, and Rinko Kikuchi as a crew charged with piloting giant robots in a war against invading extra-terrestrials--the latest 2D film to after-the-fact switch to three dimensions in post-production.
The decision to say fuck-all to the director's vision and make stuff pop out of the screen it said to largely stem from the potentially-massive rise in grosses overseas, where some bizarre cultures do not find 3D to be at all excessive or irritating. Warner is still expecting the film to hit its July 12, 2013 release date. Also, they would like you to forget about how notoriously shitty it looked when they did this with Wrath of the Titans. Please stop remembering that and everything Guillermo del Toro said.