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Alison Brie, Nick Offerman, and Megan Mullally Do Bong Hits To Sort of Promote a Movie

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Bob Byington's Somebody Up There Likes Me, an indie comedy produced by and starring Nick Offerman, has officially been picked up to be distributed by Tribeca Film next March. To announce this news and assure the film some coverage, Offerman, his wife/co-star Megan Mullally, and the always-pleasant-to-look-at Alison Brie created circumstances the internet could not ignore by gathering on a bed and getting high. This is web marketing 3.0.

  • March 15, 2013
    After a brief departure into the staid marketing tradition of an actual movie trailer, the Somebody Up There Likes Me team are back to their old promotion-by-way-of-smoking-weed ways with a new video where they all get high again. This time, non-cast member Adam Scott is added ... / Continue →
  • January 31, 2013
    Previously advertised through the innovative "new media" approach of getting stoned in a child's bedroom, Somebody Up There Likes Me takes a shift toward more traditional marketing techniques with this first trailer. From writer-director Bob Byington, and starring Nick Offerman... / Continue →
  • February 4, 2013
    After the breakout success of their quickly-spread "this movie is mediocre to bad and, amazingly, needs more Channing Tatum" campaign, Paramount has begun an all-new viral marketing game for their long-delayed G.I. Joe: Retaliation. As you can see from the above banner, this on... / Continue →
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