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You Can't Play with Your New G.I. Joes Until Next March


So much escalating excitement over the slow realization, "oh, they made another G.I. Joe... with Bruce Willis?" and now it won't see a payoff for another ten months. Paramount has delayed G.I. Joe: Retaliation until March 29, 2013 so that they have time to make it more 3D, and thus make a bunch more money off it.

As a studio executive explained to Deadline, "We're going to do a conscientious 3D job because we've seen how it can better box office internationally." Lest anyone worry that adding post-production 3D as an afterthought is somehow a poor decision, the executive added, "Jim Cameron did all of Titanic's 3D in post - and look how well that movie turned out," which is a fair point. What is G.I. Joe: Retaliation if not Titanic set against the historical drama of The Rock's pecs?

  • February 4, 2013
    After the breakout success of their quickly-spread "this movie is mediocre to bad and, amazingly, needs more Channing Tatum" campaign, Paramount has begun an all-new viral marketing game for their long-delayed G.I. Joe: Retaliation. As you can see from the above banner, this on... / Continue →
  • May 30, 2012
    Just a week ago, Paramount announced plans to bump this summer's G.I. Joe: Retaliation to next March--a delay the studio claimed they would use constructively "to do a conscientious 3D job because we've seen how it can better box office internationally," which made some sense, ... / Continue →
  • March 19, 2013
    Hugh Jackman had made his first film commitment since the Academy Awards declared him a pretty good actor (but obviously not like Daniel Day-Lewis-caliber or anything).... / Continue →
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