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You Can't Play with Your New G.I. Joes Until Next March

gi-joe-retaliation-trailer-1.jpg

So much escalating excitement over the slow realization, "oh, they made another G.I. Joe... with Bruce Willis?" and now it won't see a payoff for another ten months. Paramount has delayed G.I. Joe: Retaliation until March 29, 2013 so that they have time to make it more 3D, and thus make a bunch more money off it.

As a studio executive explained to Deadline, "We're going to do a conscientious 3D job because we've seen how it can better box office internationally." Lest anyone worry that adding post-production 3D as an afterthought is somehow a poor decision, the executive added, "Jim Cameron did all of Titanic's 3D in post - and look how well that movie turned out," which is a fair point. What is G.I. Joe: Retaliation if not Titanic set against the historical drama of The Rock's pecs?

  • February 4, 2013
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  • May 30, 2012
    Just a week ago, Paramount announced plans to bump this summer's G.I. Joe: Retaliation to next March--a delay the studio claimed they would use constructively "to do a conscientious 3D job because we've seen how it can better box office internationally," which made some sense, ... / Continue →
  • March 19, 2013
    Hugh Jackman had made his first film commitment since the Academy Awards declared him a pretty good actor (but obviously not like Daniel Day-Lewis-caliber or anything).... / Continue →
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