With audiences responding well to The Avengers' more smashy, less Norton-y take on the Hulk, Marvel is starting to re-think the future of the character--as in, now Hulk might get another film of his own. He also might get the chance to become for workplace difficulties what Snoopy is to MetLife, because what is Bruce Banner if not the insurance-selling cartoon dog of the Avengers team?
Though Marvel's Kevin Feige made it sound like Hulk would be on hiatus for the foreseeable future when he talked to the Huffington Post last month, fellow Marvel executive Paul Gitter seems to think we'll have the character again stretching out his jeans in theaters within the next few years. Speaking to Forbes, Gitter elaborated that, beyond the new Hulk series still in development with ABC, the studio will continue to develop their newly "heroic and aspirational" take on the character with another big budget film for 2015, mindlessly beating audiences over the head with Hulk movies to, if nothing else, at least show a certain understanding of the character's motivations.
Beyond the film and TV world, the article goes on, "The entertainment studio is also exploring ways to promote Hulk as a 'corporate icon,' similar to MetLife's usage of Peanuts' Snoopy, where The Hulk's image conveys a message about channeling strength to overcome workplace challenges." Because what better mascot for overcoming workplace challenges than a giant, shirtless manifestation of rage? He could promote IBM business solutions, then destroy those solutions with his massive fists, which can later be bought as corporate-branded toy fists that work on touchscreens. It all makes sense.
Regardless, plans for corporate tie-ins probably rule out using Hulk's being big and green to convey a message about how awesome hybrid marijuana is. Sorry, Samuel L. Jackson.