Coors Light Declared 'Prometheus' of Beers, Sort Of
Just as Prometheus is sort of a prequel to Alien, concerned with the search for answers about humanity, Coors Light is sort of a beer, concerned with the search for forgetting whatever answers about humanity have led one to spend an evening pounding Coors Lights. So, like Heineken with Skyfall and, less officially, Budweiser with Adam Sandler's wig, Coors Light has formed a partnership with Ridley Scott's Prometheus, starting with the below commercial that attempts to form a connection between "the thirst for knowledge" and the thirst for the third or fourth cheapest option for an alcoholic drink you can buy thirty of. Michael Fassbender can hardly wait for someone to pour some into his android feeding tube!
Wouldn't it make more sense to do a tie-in to the mythological Prometheus? Show the eagle feeding on the demigod's liver, and use CGI to make the bird visibly delighted to be pecking at the remnants of last night's Coors Light binge still filtering through. Too highbrow?
(via!)
