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'Moonrise Kingdom' Character Files: Collect Them All (Just Click Them All, Really)

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So long as Will Smith remains more popular than consistently deliberate aesthetic choices, and Françoise Hardy less listened-to than any theme bearing the Pitbull name, Wes Anderson's Moonrise Kingdom has little hope of competing against fellow May 25 release Men in Black III. But at least Focus is doing their best to raise awareness to those who would prefer Bill Murray's deadpanning to Josh Brolin's Tommy Lee Jones lounge act. The studio has released a batch of "character files," some Flash-based posters they've dispersed across a variety of sites: Yahoo, Moviefone, EW, Fandango, IGN, MTV, and Rushmore Academy.

Unlike the usual "motion posters," these are not super-obnoxious animations looping eight seconds of audio. They're basically normal character posters, but when you click on them, you get (written) quotes like, "On this spot, I will fight no more forever," or something that mentions "Sunday-school shoes," which seem to be a running gag. That seems about right.

  • March 8, 2012
    Looking like something between a children's storybook illustration and a Bob Ross instructional, here's the hand-painted poster for Wes Anderson's newest, Moonrise Kingdom. Continue below for the full design, and be wowed by Anderson's well-pronounced bravado in having not used... / Continue →
  • January 17, 2013
    With Wes Anderson and Roman Coppola's Moonrise Kingdom screenplay up for an Oscar it's quite unlikely to win--despite it being the only nominee with the line "I'm going to find a tree to chop down"--Focus Features is going for a grassroots approach to built up support, releasin... / Continue →
  • June 22, 2012
    The film is already in theaters, but Wes Anderson's Moonrise Kingdom continues its viral campaign to aggressively goad you into describing it as "visually delightful." Following last week's animated book supplemental, there's now this charming New Yorker illustration (via) from... / Continue →
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