Neurotically worrying that an excessive introduction of Roman architecture shots will still not communicate that his next film is set in Rome, Woody Allen is making sure everyone gets it by changing the name of his upcoming comedy again. Once titled Bop Decameron and already renamed Nero Fiddled, now the film is called To Rome with Love. Get it? It's in Rome.
As the official release explained, "The film's former title, Nero Fiddled, while an appropriate and humorous phrase in the U.S. [note to non-U.S. readers: Americans always laugh hysterically when considering any anecdote involving Rome's fiery destruction], is not a familiar expression overseas and many international territories preferred a more globally understood name." Also, now the two or three critics who were going to tastefully hold back from calling the film "a love letter to Rome" can ease up and just say it, as the title is basically commanding them to.
Three of the director's top five highest-grossing films--Midnight in Paris, Manhattan, and Vicky Cristina Barcelona--had their setting laid out in the title, so the strategy of being super explicit has clearly paid off before.
Also included in the official statement: To Rome with Love now has a release date of June 22. After that, Woody Allen will reportedly be going to Copenhagen to shoot another Woody Allen film, one that I'm just going to assume will be called "Protagonist Similar to Woody Allen in Copenhagen This Time," because that kind of specificity is what gets Woody the cash, apparently.