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'G.I. Joe: Retaliation' Super Bowl Spot Gives Cobra Commander His Fancy Man Mask, Gives The Rock Jay-Z Quotes


It also gives Bruce Willis the line, "Call me Joe." He is Joe, guys:

Well done, G.I. Joe: Retaliation. Putting Cobra Commander in his recognizable chrome mask has saved the internet at least a terabyte of pissed off comments, and forcing Bruce Willis to explicitly identify himself as "Joe" has saved tens of thousands of moms taking their kids from asking, "Now which one is G.I. Joe then?" How this thing works as a movie, we'll have to see, but as a conversation economizer, this doing pretty well. Also, thanks for the extra ninjas. We all requested that in our sequel order but we didn't know if you'd remember.

  • December 13, 2011
    As the trailer for G.I. Joe: Retaliation opens, already the eponymous team is being betrayed. Like a mom angry that she keeps stepping on your little plastic men, the U.S. President (or, more likely, Arnold Vosloo's evil Disguise Man) has ordered the elimination of all G.I. Joe... / Continue →
  • December 12, 2012
    Earlier this summer, when Paramount decided to delay their G.I. Joe sequel by ten months, there were rumors that it was due to the unsurprising fact that the film was quite bad, leading the studio to shoot some additional scenes with Channing Tatum--who died almost immediately ... / Continue →
  • April 25, 2012
    Hot on the heels of yesterday's big dumb trailer for G.I. Joe: Retaliation, here's another big dumb trailer for the action figure-based sequel. This is an international trailer, with less emphasis on Bruce Willis and more focus on ninjas and the fact that The Rock refuses to us... / Continue →
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