'Chronicle' Marketing Sends Some Flying People Around New York
Ignoring that the image of human bodies drifting through the air might have a haunting, tragic effect on some New Yorkers, 20th Century Fox decided to go ahead and promote their upcoming Chronicle with some remote control airplanes made to look like people and flown around lower Manhattan and New Jersey. Fun! Viral! Chronicle is a found-footage superhero tale about three teenagers that mysteriously gain various superhuman abilities, including flight, and in the words of the studio's press release, the film "flies in theaters everywhere Friday," so, you get it. Here's the official video of the stunt:
After the breakout success of their quickly-spread "this movie is mediocre to bad and, amazingly, needs more Channing Tatum" campaign, Paramount has begun an all-new viral marketing game for their long-delayed G.I. Joe: Retaliation. As you can see from the above banner, this on... / Continue →
Good news if you thought Chronicle needed a sequel and Gnomeo and Juliet needed more hamfisted puns in its title!... / Continue →
With a deal that clearly and sassily spells out a "use it or lose it, girl" clause on the rights to several Marvel properties, 20th Century Fox must continue the Sisyphean task of perpetually making X-Men, Daredevil, Silver Surfer, and Fantastic Four movies forever, lest the ri... / Continue →
