Since recently splitting up streaming and by-mail movie movie delivery into separate services, Netflix has faced a public outcry against the added costs--because, seriously, people hate paying more for things--and, it was estimated last week, the company is set to lose about a million subscribers in the third quarter. To address some of this vocal outrage, Netflix co-founder and CEO Reed Hastings this morning seemingly tweaked an old letter he wrote to an ex-girlfriend and sent it out to Netflix's subscribers, transforming what was clearly a post-break-up apology into a corporate spin-off announcement.
Following the admission he "messed up," and amidst many other placating apologies, Hastings explained that the decision has been made to split Netflix's DVD-by-mail service and online streaming into not just separate services but entirely individual business entities. Noting that "we need to let each [other] grow and operate independently," Hastings announced that in "a few weeks," your Netflix by-mail service will be transferred over to Qwikster, a new subsidiary that will handle all the disc-based movie-watching, allowing Netflix to move on as an individual and finally take that trip to Europe they've always wanted.
Unfortunately, as is so often the case, Netflix and Qwikster won't be talking after this angry split-up, and as such, "the Qwikster.com and Netflix.com websites will not be integrated ... if you subscribe to both services, and if you need to change your credit card or email address, you would need to do it in two places ... if you rate or review a movie on Qwikster, it doesn't show up on Netflix, and vice-versa." On the bright side, though, Qwikster will now (for a fee) include video game rental, a new way to pass the time and keep our minds away from reflecting on those halcyon days when mail-order and streaming were so happy living under one roof on just a trim $10 a month.
Someone order a new shirt for the guy in the photo.