Paul Rudd Has Some 'Our Idiot Brother' Marketing Ideas
Not sure if your R-rated comedy is coming across as all that funny? Hey, no problem: instead of showing any footage, just have your charming comedic lead(s) deliver an insane tirade at someone just off camera! It worked for Jason Bateman and Ryan Reynolds making The Change-Up momentarily seem like a good idea, and here Paul Rudd gives the technique a shot for Our Idiot Brother in a new Funny or Die sketch. In the video, Rudd pitches some marketing ideas to Harvey Weinstein and licks photographs while Weinstein tries his best not to gobble candy-coated chocolate off the floor, which is all you can really ask of him. Look for a special appearance by Paul Reiser.
With Our Idiot Brother opening nationwide tomorrow, the Weinstein Company wants to make sure you know, this film is more than just Paul Rudd acting affably goofy in a pair of Crocs: it earns its R-rating, everyone! It is very edgy! So edgy that, according the studio's PR depart... / Continue →
Having played straight man to Steve Carell's defective in Dinner for Schmucks, Paul Rudd is finally getting his turn at the infuriating retard part in Our Idiot Brother, in which our impossible-to-dislike star plays the title sibling, a hippy caricature being passed around by h... / Continue →
"THIS IS EVERYONE'S STORY," promises this trailer for Judd Apatow's Knocked Up sort-of-sequel, This Is 40. But mostly it's everyone who is 40-ish, white, comically-charming, and relatively well-off's story, with this latest preview focusing on such sitcom-level struggles as fak... / Continue →
