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J.J. Abrams Continues Doing Cryptic, Frozen Treat-Based Viral Marketing


If you followed the tiresome viral campaign that accompanied Cloverfield, you may recall the name "Slusho" being thrown around a lot. In the lore of the J.J. Abrams-produced hit, Slusho was some sort of ICEE company based out of Japan or something, and its existence somehow triggered the giant monster attack in ways I'm still not entirely clear about. Slusho's parent company's ocean drilling did it, maybe? It doesn't really matter. A monster fucked some shit up, and then everyone from the Island was there. The end.

Well, for his latest film, Super 8, J.J.'s at it again, this time with popsicles instead of Slurpees. Some secret online thing already turned up this mention of Rocket Poppeteers and a secret code; now, those who were on the proper mailing list--like Flex at MovieGod--have received the above letter about the Rocket Poppeteers Astronaut Program. Presumably, cracking the code and counting the number of stars or something will open up a gateway to Abrams' mind--which is either cool or exhausting, depending on how much you freeze-framed Lost. I'll wait for the Star Trek 2 gelato campaign.

  • June 6, 2011
    Only a few more days until J.J. Abrams' Super 8 delivers its Spielbergian sci-fi payload to your eyeballs, but if you just can't wait for some of that alien-on-a-train action, here's a new trailer that debuted during the Twilight fête that was the MTV Movie Awards. In it, a cho... / Continue →
  • April 20, 2011
    In the teasers for J.J. Abrams' Super 8 thus far, it's been repeatedly shown that the impetus for the film's plot comes from the crash of a government train, giving something--presumably an ALF of some nature--the opportunity to bang its way out of its railcar prison and into a... / Continue →
  • May 11, 2010
    The teaser trailer for J.J. Abrams' Super 8 has at last been released in HD, so all you secret-finders can start your frame-by-frame analysis at your leisure. Let me get you started... Secret Hint 1: If you look at the foot leader in projector lens, you can piece together the ... / Continue →
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