Pixar Beats (Almost) Everyone at Viral Marketing, Too
Hey, are you a sexy college co-ed? Or even just a regular college student, either gender, that may or may not be sexy? Good news: maybe you can see a "cliffhanger screening" (I don't know what that means) of Toy Story 3 at your campus!
Disney has been hanging the above ad next to "drummer wanted -- DRAMA FREE" fliers at select college campuses across the country, and if you're keen to the Pixar mythos, you know the Pizza Planet truck is an in-jokey thing they squeeze into nearly every one of their films, most notably in Toy Story. Following the provided link sends you here--a Facebook page that lets you sign up to attend the abbreviated screening, but only with valid college ID (just like you need to get a bonus at the plasma clinic :( ).
I have to admit, pretty good viral marketing, Disney/Pixar. Though I doubt any animated film is ever going to top Shrek's viral efforts: somehow making Smashmouth's "All Star" a popular song.