'Gamer' Poster: There is a Boy Inside 300

In the future, all movie posters will react to your mouse movement by revealing a boy underneath the face of Gerard Butler, but we're not in the future--we're in the future's past--so for now only this poster for Gamer has such a stupid level of interactivity (interactive version under the cut). Only your filthy trackpad can Tetris his identity back together!
The film's official synopsis almost helps it make sense. People are playing people!!!:
GAMER is a high-concept action thriller set in the near future, a time when mind-control technology has taken society by storm. Humans control other humans in a mass-scale, multi-player online game. Reclusive billionaire Ken Castle has created the controversial form of entertainment, "Slayers," a hugely popular game that allows millions to act out their innermost desires and fantasies - online- in front of a global audience. Gaming has evolved into a terrifying new dimension...mind control... manipulation... people playing people!At the center is Kable, the superstar and cult hero of "Slayers," the savage, ultraviolent first person shooter game. Kable is controlled by Simon, a young gamer with rock star status who continues to defy all odds by guiding Kable to victory each week. Taken from his family, imprisoned and forced to fight against his will, the modern day gladiator must survive long enough to escape the game to free his family, regain his identity and to save mankind from Castle's ruthless technology.
So it's The Running Man by way of Doom. I'm with you there. But how will Kable escaping the game allow him to save mankind from Castle's ruthless technology? Unless gets loose, then shatter the "mother chip." I will accept anything involving a "mother chip" as an explanation.
