Jan 21 2009John Connor Loves American Cars and Trucks
Chrysler has received $4 billion in U.S. government aid, and gosh that's a lot of money. What are they going to spend it on? Keeping their workforces paid during these hard times? Oil for their robot builders? Making sure Christian Bale drives around in a Chrysler truck during Terminator Salvation, because then people will be like, "John Connor drives a Chrysler and he's mankind's savior, so I probably should too"? Yes, that one:
Reuters reports that Chrysler has unveiled plans to help underwrite Terminator Salvation.Chrysler, which has received $4 billion in emergency aid from the U.S. government, has a deal to place its vehicles in cameo roles in the film, scheduled for release on May 22 and starring Christian Bale, executives said on Tuesday.
Financial terms of the sponsorship deal were not disclosed.
"This spring, 'Terminator 4' comes out and we will be one of the sponsors," Chrysler director of media Susan Thomson said in a presentation at the Automotive News World Congress. "We have a following with the 'Terminator' movies and we are going to continue with that."
Damn. I was really hoping I'd be able to buy a Terminator Pissing on Chrysler Logo bumper sticker.
Chrysler Cars to be Featured in Terminator Salvation [Coming Soon]
Reader Comments
1. uuiudfd - January 21, 2009 11:12 AM
well, so that technically means the general public, i.e. every tax payer, is sponsoring the new terminator in a way. whether they want to or not.
2. Dan - January 21, 2009 11:27 AM
I'm just glad to hear that this emergency money is being used for an emergency situation. Good on you, Chrysler! Your staff and workers must be overjoyed.
3. sully - January 21, 2009 11:37 AM
what could be a bigger emergency than robots taking over society? at least when it happens in real life, Chrysler will be safe from the robots
4. TetterkeT - January 21, 2009 12:30 PM
FAKE! This is a totally photoshopped job! I know becau-- er, whoops. Chrysler started doing this with their Dodge Ram on the Sarah Connor Chronicles. Marketing strategy must have worked if they are continuing to do it in the films.
5. gogirlwonder - January 21, 2009 1:16 PM
So they are copying Transformers after. What with the car brand placement and all.
6. Aerialgreen - January 21, 2009 1:59 PM
@ogirlwonder: certainly Transformers wasn't the first big-toys-testosterone-explosion movie to exploit shamelessly a car product placement, but I can agree it to be one among the most self-aware (to a Mike Mayers "comedy" level) ever produced
7. stupid fools - January 21, 2009 2:06 PM
Awesome! We're wasting time asking why an appointed official went ahead and paid the $34k in back taxes he owed while the morons running the car companies continue to piss away the billions of tax payer dollars given to them. Maybe rehire some of the hundreds of thousands of people laid off/fired? No. How about contracts for partsmakers to put some factory workers back to work? No? How about... sponsoring your crappy product in a movie so your stupid marketing department will think people bought a truck because some actor in a film got one blown up by a fake robot? Yes! Winner!
8. Livingjetlag - January 21, 2009 10:34 PM
I'm so angry about Chrysler ditching the PT Cruiser, I can't think anything positive about them, even if they are the choice of the rebel who may or may not eventually save us from robot domination. Heck, that's probably what pissed the robots off in the first place.