What's With All the Eagle Apparel in This Japanese 'Hancock' Poster?

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I still haven't seen Hancock, so someone will have to help me with this one. Does Will Smith derive his powers from the flight of eagles? Is Japanese box office success contingent on the presence of matching, bird-themed t-shirts and pendants? It just seems like a strange decision to so consciously make. "For the Japanese poster, put him in the eagle shirt. Oh, and also find a gold pendant that has that exact same eagle on it. We really want this thing to scream 'eagle.'"

And does the movie end with the world ending in some grandiose, biblical way? Because that also appears to be happening.

Hancock Poster [IMPA]