Jul 7 2008Finally, a Cross-Over Between 'Hellboy' and NBC's 'Chuck'

Hellboy is a demonic paranormal investigator; Chuck, Wikipedia tells me, is the lead in an eponymous NBC series about a socially awkward twenty-something whose brain has been embedded with subliminal CIA secrets. So you can see that it was only a matter of time before the two worlds naturally and seamlessly fused into a series of commercials in which Hellboy and Chuck pretend to play video games. Seeing them together really gets you thinking... "Will I ever be able to imagine these two apart after seeing them so artfully merged? Will this lead to a Hellboy/Chuck spin-off? Why didn't Iron Man ever play Guitar Hero with Jim from The Office?"

I kind of like this new direction Hellboy II is taking viral marketing. While The Dark Knight team is hard at work creating a pseudo-reality running parallel to the film, revealing clues with new promotional media, these guys seem to want to portray Hellboy as a sort of Jamie Kennedy character, willing to perform in any pathetic publicity stunt in full costume provided there's a paycheck.

Below the cut, two Hellboy/Chuck commercials, an awkward Hellboy PSA, and another ad that, for whatever reason, portrays Hellboy as both supernatural warrior and struggling actor.

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