May 21 2008Theories I've Formed About 'The Happening' Based Entirely on This Poster
- The "happening" is when a novice graphic designer happens upon a fun new Photoshop filter that makes stuff look "all wavy and shit."
- We're traveling through a time warp to the year 2000, back to when news of an M. Night Shyamalan film caused more than a shrug.
- Someone from the graphics department said, "Maybe we should distort this or something to distract from the terrible job we did making the papers on the ground look real."
- The Happening doubles as an edgy new Eastpak ad campaign.
- This is the twist ending: the film being literally, digitally twisted.
Twisted New Poster for Shyamalan's The Happening [First Showing]

Reader Comments
1. mark - May 21, 2008 4:17 PM
if you look at the people in the poster they seem to be looking in horror at the "fake paper"
2. Tom - May 21, 2008 4:29 PM
You know how everyone who's anyone knows the "shocking twist" already thanks to that review that proclaimed this easily one of the worst movies ever? Maybe we should harness the power of internet memetics for good and try and turn "the baddies in The Happening are trees" into a meme before the movie comes out.
3. pdrunk - May 21, 2008 4:33 PM
My wife works in graphic design and used to do movie posters which she said was the equivalent of working in a sweatshop in East LA except with photoshop. She also told me that actors get in their contract that their face must appear on any international promotions as well as any home video and DVD releases. This is on top of the my name can't be smaller than yours argument. It's why shitty posters like these get made. Jeers.
4. sanguinivorous - May 21, 2008 7:32 PM
What the hell is that thing by Wahlberg's feet? Looks like he's kicking off a big diaper or something.
5. stu - May 21, 2008 7:53 PM
"we've sensed it.. we've seen the signs.."
eff me, that is quite possibly the most unimaginative series of play-on-words i've seen in a long time
i can't believe they didn't just go with "we've sensed the signs of the unbreakable lady in the village water..."
ba doom chh.
6. Jason - May 22, 2008 1:17 AM
Stu, don't you mean... "We've sensed the SIXTH signs of the unbreakable lady in the village water..."
If you're going to go full tilt with it, you've got to ham it up all the way. At least I believe that's what Sir Night would want.
This guy is so full of himself, next he'll be taking credit for the popularity of Obama.
7. charlotte - May 22, 2008 4:16 AM
I can't for the life of me even remember what an Eastpak ad looks like so why does this poster remind me of one? so true.
8. HereIambaby - May 22, 2008 5:08 AM
It is very beautiful. Love it very much. I am a single girl from B l ackcentury . c om I an looking for a man out of my race.
9. Eric - May 22, 2008 1:49 PM
M. Night Shamalangadingdong
10. wendy - May 22, 2008 2:07 PM
I like how they don't even have M. Night Shyamalan's name on the poster, that's the biggest sign of the state of his career.
11. your mom - May 22, 2008 2:17 PM
Knight is awsome. Lady in the Water is one of the most beautiful, origional, wonderfully told stories I have ever seen.
This movie is going to kick ass like his others. If you don't like his work, don't go see it. Did you go see that frigging Lindsey Lohan movie?? NO actually wait, you guys are mentally retarted so you just might have.
Leave Knight alone you talentless hacks.
12. April - May 22, 2008 4:02 PM
Now we know why mother nature is pissed off.
Look at all that wasted paper!
13. Peregrinus - May 27, 2008 9:14 AM
I think it's about when aliens finally make their move and used some psychic or viral attack to finally take the planet or something lame like that.
14. John - May 28, 2008 2:52 AM
This movie is about plants releasing a neuro-toxin, which apparently all plants have, into the air which drives humans to kill themselves. No, I'm not joking. I am so serious I want to cry. M Night Douchbagabong wrote a movie about how plants finally get back at us for being so mean to the environment. There is a scene in this movie where Marky Mark apologizes to a plant for the sins of mankind. Turns out the plant is plastic. That goes as "Irony" I guess. This is going to be the worst movie of all time.
15. Gus - June 3, 2008 2:15 PM
I'd like to point out here, the horrific taste in our mouths was long forewarned. Look back on the cover of Shyamalan's previous terrible-movie-fest "Signs" and you'll see close to the bottom the following phrase:
"It's Happening"
Wow. If I would've seen that as a sign (forgive the pun), I would've jumped off a building much similar to those people in the preview. Click on the URL to see dvd cover.