Feb 4 2008'WALL-E' Superbowl Spot by Pixar, the 'Toy Story' Guys
When Jurassic Park was coming out, I don't remember the trailers beginning with E.T. entering a movie theater, and, likewise, the commercials to Schindler's List didn't begin with Indiana Jones thoughtfully gazing into the distance as he recalled the atrocities of Nazi Germany. Besides not making any sense, it would have been completely unnecessary given the brand power inherent in the name Steven Spielberg. Similarly, I would have thought that after the huge success of Toy Story, Toy Story 2, A Bug's Life, Finding Nemo, The Incredibles Cars, and Ratatouille, the Pixar name would be enough of an endorsement without whipping out Buzz Lightyear and Woody for the Superbowl WALL-E commercial. I guess it's sort of cute in a "Wink-wink! Remember Toy Story?! That was us!" sort of way.
Reader Comments
1. PB&J - February 4, 2008 6:19 PM
With all the dreck that is Shrek 2,3,4-D,x, Alvin, Shark Tale, Over the Hedge Hoodwinked, it's no wonder they have to remind people.
2. tylerdurden - February 4, 2008 7:22 PM
Man, that's cute. Damn you makers of Toy Story and Nemo!
3. Jo - February 4, 2008 7:49 PM
What happened to research?
Toy Story is being re-released to theaters in 3D.
4. connie - February 4, 2008 9:13 PM
they'e also making toy story 3
5. mariemg - February 5, 2008 12:31 AM
I'm so sorry, and I usually don't think this way, but when the vacuum is attached to Wall-E's front, isn't it kind of nasty? A little?
6. Buck Swope - February 5, 2008 11:03 AM
Good gracious, I couldn't be more amped up for this movie. Best. Animated. Film. Ever? I dare say yes!
Wall-E seems like that rare (non-annoying) character that will convert non-believers (all my friends) who don't normally watch Pixar films.
7. Meg - February 5, 2008 3:15 PM
@5 - Ha ha, I though the same thing! Let's hope his mom doesn't walk in on him!
8. Matt - February 6, 2008 1:58 PM
Now...Im not the biggest fan of animated films and I've seen my fair share of Pixar movies...but...this....looks....GREAT! The clip actually made me laugh it was so cute! Cant wait for this film to come out.
9. nick - February 12, 2008 2:58 AM
it seems all they are doing here is saying 'hey remember us? and how we made all those movies everyone loved? well, we're making another one. of course, because it's by us, we know we don't need to actually tell you anything about it to get you to come and see it. all we have to do is show you how zany and wacky the main character is.'
and yet all i can think when i look at wall-e is that he is a complete, blatant rip-off of johnny 5.
10. PUPPET-KUN - February 12, 2008 9:27 PM
I FUCKING LOVE MEN!
11. ARg - February 14, 2008 6:00 PM
yeah, WALL-E sticking the vacuum in his crotch area is X-rated stuff.
WALL-E is a straight up pervert for sho.
and the character design is ripped from the movie"short circuit"!!
http://interocitor.com/images/johnny5.jpg