Feb 4 2008'Iron Man' Superbowl Spot Totally Flies
The superhero origin story is the typical kickstart to any attempt at a movie franchise, and I can understand its necessity--it can be hard to grasp that a man fights crime in an iron suit unless you see an hour of its construction and testing. But do we really need to be bombarded with the typical "whoa, these new powers are awesome!" scenes? The only things missing are Will Smith shouting, "Damn, I gotta get me one a'these!" and the Human Torch quipping, "Didn't I already do this scene in my terrible movie?"
The Iron Man preview plays out like a bad commercial for a video game peripheral, determined to show us what a modern miracle the Iron Man suit is, and how much scream-out-loud fun is had when using it. And after the glory of the new accessory is aptly proclaimed, we're finally treated to what I assume is footage of the Iron Man video game (packaged with the Iron Man Suit Peripheral). Because only a video game cut-scene would have such cheap graphics and ridiculously nonchalant action, right?
But despite my criticisms, by the end I realized that marketing this like a video game accessory is probably completely appropriate; it will make the massive hype and inevitable letdown much easier to compare to the Power Glove.
Reader Comments
1. Warren Piece - February 4, 2008 1:43 PM
Thank God they're not doing ALL CGI. That last scene looks like a BAD videogame render. Ugh.
2. proteon - February 4, 2008 2:49 PM
Mark,
Sometimes your funny, sometimes your just a pretentious asshole who likes to make big words.
3. jc - February 4, 2008 2:55 PM
People still confuse "your" with "you're."
Seriously? Third grade didn't clear that up?
4. proteon - February 4, 2008 3:23 PM
You can spell but fail at comprehension.
Thanks Da'd!
5. Grover - February 4, 2008 3:28 PM
^
We're still using grammar nitpicking to try and make ourselves feel smart? I thought we got over that in '97.
I'm still pretty excited for the movie, but that last scene definitely has me worried. Maybe they stuck in an animatic by mistake?
6. Jess Christian - February 4, 2008 4:25 PM
I really liked the clip personally. I thought the footage of the battle between Iron Man and the tank was along the lines of the style of the movie, 300 which I wish was done more of thesedays. The footage actually makes me even more curious as to the style of the movie.
http://www.ironmantonystark.com/
7. MonkeyBytes - February 5, 2008 5:05 AM
Maybe it's because I'm older and remember the days when stop-motion and plastic models were considered special effects, but chill out guys. There's a little thing called suspension of disbelief and it can make even the cheesiest CG enjoyable. You've taken a movie made up of a story, performances, action and emotion and distilled it into a beauty pageant based on a 30-second TV spot. Maybe the graphics aren't where you would like them to be, but everything with Robert Downey, Jr. has been gold, so I have faith this will be a great movie. Rant Over.
8. Bobeyo - February 5, 2008 5:18 PM
"Yeah, I can fly" - that line nearly killed me. CAN'T ALL SUPERHEROES FLY?!?! Bah, I was hoping this was gonna be good...
9. Marcos Garcia - February 7, 2008 2:29 PM
Spider Man can't fly. :(
10. menotrouble - February 14, 2008 5:14 PM
now, a smart no-brainer. first teaser looked like it, too. but whenever they got smart, they didn't please the crowd. too ironical for mass appeal. downey jr already known as a gifted man, but no box office material. hell, I'll love it. hell, how it'll sink.
11. menotrouble - February 14, 2008 5:16 PM
@bobeyo: you really didn't get it? what's good to you? "live for nothing or die for something"?
12. algin - February 16, 2008 10:27 PM
nice movie
13. Roman - May 4, 2008 5:02 PM
i watched this movie and this was the best movie that came out. i was expecting it to be something like one of those superhero movies(i thought it was gonna be gay). but it turned out to be a spectacular movie.