Jan 29 2008'Be Kind Rewinded' Sweded Trailer
OK, so if you've watched the original trailer to Be Kind Rewind, you know the movie tells the story of Jack black accidentally erasing a rental store's VHS tapes, forcing himself and Mos Def to recreate the films from scratch with a camcorder--a process they call sweding. Now, director Michel Gondry, always one to be postmodern, has sweded the trailer itself, recreating the scenes already being recreated in his film. The new trailer is so thickly-caked with layers of strangeness, irony, and shoddy cardboard props that it's probably nearing an approximation of what living in Gondry's brain is actually like, and it's just as creative and thickly-accented as you'd think.
Reader Comments
1. Skroonk - January 29, 2008 12:49 PM
FIRST! I WIN AT LIIIIIIIFE!!!!!111!!!one!!!1
2. John Somebody - January 29, 2008 12:54 PM
Actually I quite like that. How many abstractions can you get? Could someone make a be-kind-rewinded version of this?
3. Chris - January 29, 2008 1:23 PM
That was far better than the original trailer and, I'm sad to say, probably better than the actual film. You're looking at a much better final product if it's just Gondry playing everyone.
4. Pandas_UNITE - January 29, 2008 1:59 PM
michel gondry is a genius.
5. J - January 29, 2008 3:04 PM
michel gondry is nucking futs.
6. Tom - January 29, 2008 5:32 PM
I threw up a little just reading about it.
7. JC - January 30, 2008 1:36 PM
OH, WHAT EES HAPPENING TO OW-UR HOOOD?
8. pascale - January 31, 2008 9:34 PM
What eez zat? Dat eez gostbusteurrrs teem song. No iss not.
He's so cute!