'Be Kind Rewinded' Sweded Trailer
OK, so if you've watched the original trailer to Be Kind Rewind, you know the movie tells the story of Jack black accidentally erasing a rental store's VHS tapes, forcing himself and Mos Def to recreate the films from scratch with a camcorder--a process they call sweding. Now, director Michel Gondry, always one to be postmodern, has sweded the trailer itself, recreating the scenes already being recreated in his film. The new trailer is so thickly-caked with layers of strangeness, irony, and shoddy cardboard props that it's probably nearing an approximation of what living in Gondry's brain is actually like, and it's just as creative and thickly-accented as you'd think.
Stripping away all the naturalism and Etsy aesthetic that makes Michel Gondry films Michel Gondry films, Gondry appears to have delivered his most generic-looking, broadly-plotted film to date with the would-be blockbuster The Green Hornet, and we're finally getting a good look... / Continue →
Michel Gondry is often praised for his unique vision and quirky ideas, but is it possible his newest film, Be Kind Rewind, stole the notion of video store employees remaking films from Nickelodeon's The Amanda Show. Probably not, but this video of the 8-year-old show does show ... / Continue →
Just over a month into 2013 and already the year is plump with whimsy, stuffed with cloud cars and mouse barbers thanks to a particularly busy January from Michel Gondry. He and the decorated cardboard box that magically manifests his dreams have clearly been working overtime, ... / Continue →
