'My Name is Bruce' Trailer Refers to Campbell, Not Vilanch

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After rising to popularity among the unpopular with his lead role in the Evil Dead series, episodes of Xena, and some of the more enjoyable parts of Spider-man, Bruce Campbell has earned himself somewhat of a cult following among the sad and convention-going. So, obviously, why not exploit that?

And thus they have, creating a pandering horror-comedy that relies entirely on the premise that it would be pretty cool if Bruce Campbell actually fought evil like in his movies, and if he were sort of a racist buffoon.

I'm all for a Galaxy Quest-style take on the life of Bruce Campbell, but does it have to be so stupid? Seeing that he washed his hair with drain cleaner after mistaking it for a bottle of Evil Dead-themed shampoo does not make me laugh; it makes me question why Bruce Campbell is illiterate and has an invisible scalp. Is that the point?