Nov 29 2007Watch a Scorsese-Directed Champagne Commercial!
At first glance, this Freixenet short seems to show Martin Scorsese misusing a rare, lost Alfred Hitchcock script to sell Spanish champagne, adapting a cultural artifact for petty commercial gain. But if you watch carefully, you'll realize that The Key to Reserva is just Martin Scorsese using his surprising acting talents and skillful direction to parody Hitchcock and channel Spinal Tap, all while still schilling alcohol.
That's better, right?
The Key to Reserva [Freixenet]
Reader Comments
1. Morono - November 29, 2007 1:43 PM
freixenet, although they wanna be, is NOT champagne
2. Cody - November 29, 2007 3:02 PM
so, uh, I guess he's back on coke?
3. Cody - November 29, 2007 3:23 PM
so, uh, I guess he's back on coke?
4. Cava - November 29, 2007 7:47 PM
I agree with Morono. Though a great value for sparkling wine, this is Cava, not Champagne.
5. Finn Parks - December 1, 2007 7:24 PM
This has to be the coolest thing i've seen all day. i actually love this so much i'd buy it on dvd were it possible. martin scorsese, hitchcock, and christopher guest all rolled into one. marty pulled it off. advertising be damned, its a great flick.