Oct 10 2007Two 'Golden Compass' Posters, Two Marketing Strategies
I love it when you can see exactly the strategy being used to sell a film to different markets. This first poster says, "With gifted and renowned actors Daniel Craig and Nicole Kidman in featured roles, and led by Oscar-nominated director Chris Weitz, The Golden Compass is a layered, fantasy-rich story over an epic landscape. 'There are worlds beyond our own. The compass will show the way.'" Meanwhile...
Second poster's message: "Hey, check it out! This shit's got crazy big armored bears tearing the shit out of each other! Oh, and it's called The Golden Compass."
It goes without saying, the second is infinitely better.
Final 'Golden Compass' Posters! [Cinematical]
Reader Comments
1. Aaron - October 10, 2007 4:06 PM
Narnia ripoff.
2. Grace - October 10, 2007 4:54 PM
Actually, it's not. It's nothing like Narnia, except for the fact that it has animals and they're both book adaptations. But I bet they're going to fuck up the storyline like they did in Narnia.
3. Mac - October 10, 2007 5:06 PM
Every movie poster from now on should have armored polar bears f***ing up each other's s**it.
4. josh - October 10, 2007 5:26 PM
Notice how the crazy big armored bears tearing the shit out of each other are in both versions?
"Oh yeah, this first poster's cool, but it still needs those bears in the background fighting. Fit those fuckers in."
Good decision.
5. Lorraine - October 10, 2007 5:38 PM
I'm sure Stephen Colbert will have something to say about this!
6. brohamulus - October 10, 2007 6:43 PM
Watch the trailer. It's going to stomp the holy lion crap out of Narnia.
Heretic Bear over Jesus Lion FTW!
http://movies.yahoo.com/movie/1808718640/video/4451177
7. Danielle - October 11, 2007 3:21 AM
POKEMON RIPOFF? =0!!!!
http://www.nintendolife.com/images/packshot/games/wii/pokemon_battle_revolution
8. Blahblah - October 11, 2007 4:45 AM
This is as much a Narnia ripoff as "Beyond Good and Evil" was a Bible ripoff.
9. Literally - October 11, 2007 11:13 AM
There very good books.
10. Ben - October 11, 2007 11:52 AM
Narnia rip-off?
Not at all. Philip Pullman is the Anti-Lewis.
11. Stuey - October 11, 2007 1:38 PM
Why is James Bond and Vesper Lynd in this movie, didnt Vesper die in Casino Royale?
12. lvh - October 17, 2007 9:46 PM
for Ben, who think this is a copy of the chronicles of narnia, you should better spend more time reading great books like Philip Pullman's trilogy called 'His dark materials' (hint: the 1st book is The Golden Compass) instead of sitting in front of a computer. Read them then you can judge them.
13. Eddy - October 18, 2007 7:47 AM
hmmmm Nicole Kidman...
hmmmm Eva Green
:D
14. jenni - October 18, 2007 10:37 AM
i know that the *book* isn't just a rip-off of the narnia *books*, but looking at the visual style of the poster, i'm reserving judgment about the movie.
aesthetically, it sure looks pretty reminiscent of the narnia movie to me!
15. Shimmer - October 19, 2007 6:04 PM
I actually read all 3 books and i bet that that movie will be soo cool
16. jenny - October 19, 2007 6:22 PM
I'm surprised people that come to this site actually read books and not only spend time infront of their computer.
17. Adele - October 20, 2007 10:29 AM
The books owned so I bet the movies gonna be good
It is not at all like narnia, i hated that narnia book and i read the golden compass so many times it ain't funny.
so yes, there is a way big difference
18. honkeytonk - October 20, 2007 8:50 PM
I thought Nicole's character was supposed to be a good guy? (never read these books btw). From the trailers and this movie poster she looks like an evil ice queen to me. Looking forward to the film though, love visually stunning movies. And I'd say Narnia was visually a ripoff of LOTR.
19. ashuri2 - October 21, 2007 9:09 AM
a narnia ripoff? the chronicles of narnia are one big metaphor for christianity, while the His Dark Matter trilogy is very much anti-religion/christianity. research the authors. though the visual style does seem similar to the lion, the witch and the wardrobe.
20. Kland - October 21, 2007 11:10 AM
Re: honkeytonk
The great thing about this trilogy is that no one in the book is truly good or evil. Everyone does good and evil things, including Lyra.
21. shnoobie - October 22, 2007 8:05 PM
aaron, before you open your trap, make sure you've read both books/series
22. Nicholas - December 11, 2007 1:22 AM
I wouldn't say he's Anti religion exactly, or Anti Narnia, more of the antithesis to these things...