August 3, 2006

Snakes on a Phone Call (or voicemail if party doesn't answer)

Are your friends having the same reaction to your enthusiasm for Snakes on a Plane that they eventually had for your collection of trucker hats and obsession with pirates? Then maybe they need a call from Sam Jackson to get their sense of irony in line. As sort of a grassroots marketing campaign, if you submit personal information about yourself and an acquaintance, as well as providing their phone number, to this website, they'll get a personalized message from Mr. Jackson himself that insists they see the film. I'm sure the process invites New Line to call them with all kinds of shit in the future, but when you hear the preview of the message they're going to leave, you'll understand why it's worth that risk. He really drives it home.