WB, UPN Fuse Into Something

The WB and UPN networks, long-time losers in the network wars, have announced a merger, forming a new entity called The CW Network. CBS CEO Leslie Moonves has deluded herself into thinking that:

The CW is going to be a real competitor -- a destination for young audiences and diverse audiences and a real favorite among advertisers.

The news arrives with the same impact as a neighborhood block sale, bringing unwanted items from several parties into a communal, still un-wanted body. Luckily, the merger promises viewers that flipping past WB and UPN programming will now take half as long.

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